Creating Content...Like Never Before
I create content that reflects my penchant for whimsy, curiosity, and humor. I've spent years as a writer and manager of branded media, producing articles, animated and live-action videos, and social content for a variety of companies and outlets. My outside-the-box work — influenced by my background in improv and creative writing — delivers on client goals while engaging readers in these corners of media (and beyond!).
My Projects
In partnership with Hulu and FX, I created a microsite layout and conducted outreach to select featured restaurants. I then added copy throughout.
For this project, I sat down with P-Valley star Nicco Annan to create an organic piece of media that highlighted Starz's "Take the Lead" initiative.
In one of several Tasty micro-sites created during my time at BuzzFeed, I met with the client and our Design team to curate a dynamic user experience that ultimately delivered on the brand's KPIs.
Another consistent BuzzFeed project, our branded influencer posts required me to create a shot list, treatment, and social copy for each custom photoshoot. For every one of these Instagram entries, I'd meet with talent and a photographer to ensure our post wed the voices of our influencer and the brand.
As a creator of a great deal of entertainment content, I attended the NBC Upfronts, capturing footage that I would ultimately edit and produce GIF imagery from.
An off-shoot of branded influencer posts, these on-location shoots took me to places like Cabo and Cancun to oversee and execute a series of brand-approved, Instagram-ready photos.
